The entertainment industry including the mobile industry, the TV industry has now come to a stage where there are multiple players with numerous products with hardly any differentiation amongst themselves. So while there are a certain sect of customers who would blindly go with the popular names, there is a growing sect that are judging the products based on their features, performance and design. And it is this sect who are redefining the definition of major players and small players in the industry. And this is the sect that the new entrants are catering to – people who are unbiased, people who are open to new products, and people who are experimental. Read More...
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