The Adidas Group’s journey to success started in 1924, when Adi Dassler registered the “Gebrüder Dassler Schuhfabrik” and embarked on his mission to provide athletes with the best possible equipment. Gold medals in Amsterdam (1928, Lina Radke) and Berlin (1936, Jesse Owens) were first rewards and milestones to start with. Adidas became a household name when the German national football team won against the unbeatable Hungarians in the 1954 World Cup final. Read More...
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