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This means immortal captivating picture stories. Its India’s bestselling comic series with more than 400 imprint tittles of great Indian history, mythology, fables, folklore and epics. It was started by Anant Pai with main reason of teaching the children of today about their own cultural heritage.
The comics are a monthly 30 paged format issue with entertainingly clear storylines. Hardcovers of the single format stories are also available in 3 and 5 –in-1 bundles. The genres available are epics, special issues, humour and wit, mythology, fables and falktales, literary classics, and biographies.
It was started at a time when cultural heritage was slowly fading away from the children’s grip due to urbanisation and socio-economic constraints among other causes. Children used to be regaled by their grandparents in the joint family system with stories of the epics and folklore. Amar Chitra Katha has taken this role in urban areas that have small nuclear families. Its publication into English enabled its widespread acceptance into both schools and homes. This helped parents in moral and behavioural teaching and teachers incorporated them in their curriculum enabling their students to study and be both ebtertained and educated.
There are many critics who feel indifferent about this series. Many find it as prejudistic and stereotypic of the mainstream Indian culture with the fair heroes, passive women, villains, dark asuras, pink skinned and heroines drawn from the male perspective in the Indian calendar.
The female characters have been shown as passive and self –sacrificing compared to men, this depicts them as stereotypical. The stories are branded as distorted in relation to history with characters being branded as bad and good.
Amar Chitra Katha, the comic collection that is a passion to many in their childhood days; days they would prefer trips to the stations to be a joy since they would get to buy a couple of titles on www.amarchitrakatha.com. They would even get to treat themselves to more than two if their fathers were in an expansive mood! This was a guaranteed occasion for them – They would get to prioritise on a read that day, being the first to read and know more about it.
In retrospect, many people have confessed to true moral learning from Amar Chitra Katha Series. I learnt about Jawaharlal Nehru, Mahatma Gandhi, Prithviraj Chauhan, Birbal, Karna, Vikramaditya, Subhash Chandra Bose, Akbar, Panchatantra, Ranjit Singh, Ancestors of Rama, The Gita, Banda Bahadur, Shahjahan, Vivekanand, Amar Singh Rathore, Krishnadev Raya etc from the epic series. This is a list recalled by many who attest to have read in their childhood.
It really is a fun and wonderful way to keep our children in line on their country’s history and present matters. It is a gift that doesn’t require parental supervision and also doesn’t raise any suspicion of parents on their children’s behaviour, but it asserts them of their behaviour. Therefore promoting Amar Chitra Katha as a good pass time is the best for families. It not only inculcates knowledge to them, but also instils values in them with some learning in a wonderful and fun way. It will become a valued memory for them in the later years.
It is a pity that many book stores don’t house these comics. It’s a sure guarantee that retail off take of these comics will be available if they are prominently displayed. The one disadvantage is that the price of these comics is too expensive with the prices being- Rs. 75 for 3 in 1, Rs. 30 for a single unit or thereabouts. In the childhood of now grown up people and some parents, it was unthinkable for a book store to miss the Amar Chitra Katha Comic series. They were omnipresent - since whenever they visited a book store they would spot the different tittles of the comic series. For very Mandrake and Phantom that they purchased, there were several Amar Chitra Katha's! But it’s now endangered and rare in modern book stores today. You have to go out of your way and hunt for them. Parents have also left out these comics since they forget to give them to their kids as gifts during their birthdays or surprise parties, but instead they choose to take them to pizza parlours and movies, buying them toys too. Video games have also drastically overtaken this literal gift that is Amar Chitra Katha. Then, Phantom and Mandrake were a great fantasy escape world, and was indeed a treat. This has however faded, parents and children alike have moved on. Parents of the new generation have seemed to forgotten their life’s teachings from this ACK series and truly they are not to blame. Time is not lost; we therefore can still bring back our culture and good norms that were an attribute of the ACK series.
This epic comic series was the work of the renowned Mr Anant Pai.who started them in order to attempt teaching Indian children about the heritage of their culture. Mr Anant, famously known an Uncle Pai, was a Chemical Technologist at UDCT. He was a dual degree holder from Bombay University. He was perplexed that Indian students could answer questions on Roman and Greek mythology, but was oblivious of their own folklore, history and mythology. This was evident when a quiz contest was aired in February 1967; the participants easily answered questions on Greek mythology but were unable to answer questions pertaining to Ramayana (Rama’s mother). This triggered events that enabled the emergence of the Amar Chintra Katha series. It’s still the leading selling comic in India with its copies being sold in different languages.
It is great that Amar Chitra Katha has noticed the change in times and modernized its formats; evolving over time. It is now digitally available making its access easy both as a gift and as a curriculum in school. You can also use several Discount Coupons and Voucher Codes from www.vouchercodes.in to get pleasure form these such great books. Therefore it is a good way of continuing our heritage and ensuring that it is appreciated for being with us all this while.